its is sad when some of the senior journalists close there eyes towards the power and impact the social media today has on the people and declare the medium almost useless. Today when a journalist with years of experience withe the major international channels was asked by a student how to register one’s protest against the inadequacy of the local news channels he replied that tweeting, blogging and putting stuff on facebook wont change a thing; the kid should instead take a one man protest to the organization, in this case it was the news channels, he wanted to voice his concerns against .
but if blogs, micro blogs and social network campaigns don’t make an impact and don’t change anything why governments and rulers world wide are feeling threatened by them and trying to block or ban the blogs social media platforms. Why several print magazines and publications are prompt and quick in deleting a Facebook comment speaking against them or altering the content of their online version of the paper seconds after the mistake is hilightd on a blog or in a tweet .. why many publications have been forced to close down, as their sales had dropped dramatically after the new media gained popularity. and while many say blogs are not taken seriously than why do all these major newspapers and news agencies have started their own little (commercial) blogs and have started to come out with their online versions, and have their presence on twitter, Facebook and other major social networks.
well the fact is that the Blogs, macro blogs and social media is taking away the monopoly these news agencies ones had. Now every single individual has a voice which can reach out to the world. If a blog has a long earned credibility or is backed with facts and figures or has been authored by someone publicly trusted with no political or commercial agenda behind him the content becomes even more authentic and trustworthy .
But why this new modern media is coming out so powerful, like everything else, yes there is a little logic to it too. first of all the content is an opinion or work of an individual whose timeline shows it clearly what his opinions are and intelligence is like, which actually reflects what kind of individual s/he is . a blog also is not usually a commercial entity, so is written for the sake of sheer passion, it also has no editor to tone and shape it down, so its usually more articulated rather than being more mechanical. Blogs and social media campaigns usually are opinionated, they do talk about facts but also have the emotions thrown into it which come natural when a person’s opinion, specially when its attached to a common social issues or a cause, this not only adds a human touch to it but the reader also feels more attached because he somewhere in the lines visualize himself too also because as humans its only natural for us to understand and relate to things where feelings are added.
With the advent of this new social media becoming more popular everyday the shape of the journalism is changing rapidly today, the contrast in true sincere reporting and fake commercially driven ones are becoming more and more noticeable, people are trusting the alternative mediums and often counter verifying the facts before trusting almost anything they see on a mainstream platform. They change may or may not be good but it has indeed given the people much power and confidence to launch their voice and be heard but in the clutter of millions and thousands of such voices only the ones which manage to stand out poses a challenge to the traditional mainstream media.
Now the only option the mainstream media today faces is to wash their cuffs n collars clean of the fast stains of the years long unethical practices and stick to the fair and honest reporting or they will have to face an overwhelming counter voice which will strip them off their pseudo creditability and fake trust in public, while only the few honest or extra smart will survives this new wave of change .